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"Harden often
fished and hunted in New Mexico and loved the dry climate. He was
convinced that Hobbs, New Mexico would become the oil headquarters of
the Southwest after oil was discovered nearby in 1929. In 1930 Harden built a three-story modern, fireproof hotel and dozens of small homes in a development known as New Hobbs. Pauline Jarrott was placed in charge of the 110-room hotel which opened November 22, 1930. Harden hosted a giant party to celebrate the opening of the hotel. Friends and business associates came from as far away as New York City for the gala event. The Hotel Harden offered steam heat, hot and cold running water, and telephone service in each room. Most of the rooms had a private bath and rented for a very reasonable $1.50 per night. The hotel was owned by Lea-Mex Development Company, another legal corporation in Harden's financial maze. Harden and his trusted allies, George Simpson and Roscoe Farmer, were the three incorporators of the New Mexico corporation. The coffee shop at the Hotel Harden became the "in" place for Hobbs residents. A local newspaperman reported, "Their meals are suggestive of home cooking and their daily luncheon specials are both delightful and economical. You find no rigid formalities or stilted magnificence in practice at the Harden but a rare air of hospitality pervades the entire atmosphere." The Hobbs project almost cost Harden his life. He was flying from Oklahoma City to Hobbs in his new tri-motor airplane to inaugurate the new hotel. During the flight, the plane lost power, forcing the pilot to crash land in the New Mexico desert. Harden and the pilot were both shaken up but suffered only minor scrapes and bruises. Harden sold the tri-motor immediately and never flew again. The Hotel Harden and the surrounding development became vitally important to Harden as a large source of revenue during the Great Depression. When profits from projects in Oklahoma and elsewhere were slim, Harden's investment in Hobbs paid the bills." |





Note the change in signage in the photo below below...

Notice that the ornamental facade has been removed and many of the
windows
on the first floor plastered over in the photo shown below.


The image above is the cover of an early 1930's brochure
advertising
the Hotel Harden. To view LARGE images of the brochure click
below:
OUTSIDE
OF BROCHURE
INSIDE
OF BROCHURE
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Image
courtesy of John Harden

The guest soaps
shown
above are from the Hotel Harden.

